GLOBAL 2000 And P2H
The main goal of P2H was to develop a website representing the GLOBAL 2000 organization in Ukraine. The website features the project’s history, descriptions of charitable programs, reports, and, most importantly, a simple and convenient donation system that allows anyone to make a charitable contribution in any amount.
Typically, work on commercial projects begins with discussing the client’s vision of the final result and a clear statement of work. But when working with charitable organizations, the process begins differently:
When working on non-profit projects, be prepared to create the SOW yourself. And that’s okay because clients are usually far from technical parameters, only have general ideas, and need your professional help. Therefore, system development, its functionality, and support will be entirely your responsibility, Nataliia explains.
Unlike another charitable project P2H did for the Ukrainian Stantsiya Kharkiv fund, this was a subsidiary of the global organization GLOBAL 2000. So, while everything was built from scratch in the former case, the team had to stay within certain stylistic guidelines for this project.
We wanted to create our own logo and developed several concepts, but we had to harmonize it with the main company’s logo for approval. In addition, sometimes we had to deal with vague formulations, such as “childish” or “colorful website” or a desire to post all existing photos from all events on the page. Advice: try to clarify all possible work details or suggest your options immediately to avoid misunderstandings in the future, Nataliia comments.
Quality communication is the key to success. This rule applies to both commercial and non-commercial tasks.
“We constantly communicated with the client about all aspects of the project and exchanged ideas. They described their vision for the website literally in notes in Word and in impressions of what visitors to the site should get from using it. And we, in turn, suggested how to implement it and where to place everything to make it work best.”
It should be noted that clients of pro bono projects often accept work without any revisions, considering that it’s done for free. But this doesn’t always mean that the work is perfect, so in such cases, it’s better to turn on your inner critic and try to look at your work through the eyes of a commercial client and the product’s end user. In our case, that would be the website visitor, who may donate to help children in need.
Key aspects of working on non-profit projects:
- First and foremost, clarify all details regarding the final product’s vision. This will help you clearly outline the necessary tasks and determine what constitutes a finished product and quality work.
- Request as many references as possible. This will help you better understand what the client wants and also give you a rough idea of the level of detail and complexity required for its implementation.
- Assist the client in structuring information. Sometimes the flow of ideas and ambitions can make it difficult to differentiate between what you’re realistically planning to work on and what simply needs to be taken into account. In such cases, it’s better to create a shared document and jointly list all the items the client wants to achieve.
- Offer suggestions for how to best realize the client’s vision. You can discuss anything, but as a professional, it’s up to you to determine what needs to be done for the best outcome and explain to the client why that’s the case.
- Create simple and clear instructions. In our case, this means providing instructions on how to work with the website’s backend and ongoing support for the project after its launch. This helps the client’s team become more independent and able to address most issues independently without spending time communicating with us.
- Be your own critic. Try to view your work as a commercial project and consider what you would want to see as a client or user. Even if you receive no feedback, it doesn’t mean that your work can’t be improved. The only question is, at which stage will you be satisfied with your work?